
Last summer, the average price for a new car hit $40,000. By December, that number had inflated to a bank-account-rattling $47,077. A perfect storm of supply shortages and pandemic-related disruptions left the industry reeling and sent prices soaring. With fewer cars to sell and no shortage of people wanting to buy them, dealerships stopped offering discounts and instead slapped on fat “market adjustment” fees or markups taller than a Ram 1500 TRX. Everything from the Nissan Frontier pickup to the Porsche Macan felt similar effects as their MSRP base prices saw a significant increase. And the 10 cheapest cars sold here are no longer within the sub-$20K bracket.
Making things worse, that segment has suffered a few recent casualties as well. Affordable favorites like the Honda Fit, Ford Fiesta, Toyota Yaris, and Chevrolet Sonic all ended production. We pour out a tiny plastic cup for them. And then refill it out of frugality, because you gotta save where you can.